Liam is a seasoned marketing professional with a passion for creativity and innovation. Since joining Xize Craft in 2008, he has played an integral role in establishing the company as a leader in custom-made toys. With his extensive expertise, Liam has been instrumental in expanding the product line to include fuse beads, branding them under the ARTKAL name after a successful collaboration with a Hong Kong partner. His deep understanding of the toy industry and commitment to quality allows him to deliver insightful and engaging content on the company’s professional blog, where he regularly updates readers about new products, trends, and the benefits of using ARTKAL fuse beads. Liam’s dedication to sharing knowledge not only enhances the visibility of Xize Craft but also fosters a community of enthusiastic creators who appreciate the art of crafting. Through his efforts, the company continuously showcases its core strengths: customization, quality materials, and a passion for playful creativity.