Expanded Kidult Toy Section at Nuremberg Toy Fair

The Nuremberg Toy Fair, taking place from January 28 to February 1, 2025, will feature a relocated Kidult Toy section, moving from Hall 3A to the central Entrance Mitte area of the exhibition center. This move underscores the growing significance of this segment within the industry. The Kidult Toy section was first introduced at the 2024 Nuremberg Toy Fair, where it garnered significant attention by showcasing a variety of niche products and hosting industry data releases and professional panels. The section received widespread acclaim from industry professionals.

According to the latest report by the international market research firm Circana, consumers aged 12 and over are driving substantial growth in the European toy market. In 2023, this demographic contributed €4.5 billion to toy sales, accounting for 28.5% of the total market.

Our team, Ukenn, a BSCI-certified toy factory with over 15 years of experience in the toy industry, also participated in the 2024 Nuremberg Toy Fair, held from January 30 to February 3, 2024. Our Artkal Ironing Beads, building blocks, and archaeological toys garnered considerable interest from local department stores, toy distributors, toy importers, toy wholesaler, and toy brand retailers.

As the 2025 Nuremberg Toy Fair approaches, our boss and team will be attending once again. We look forward to the opportunity to meet and explore further cooperation.

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